National Underwear Day
Get comfy and celebrate National Underwear Day - time to stock up on new undies or upgrade your wardrobe with some cute lingerie!
Introduction
We all wear it (well, most of us), yet we rarely talk about it. National Underwear Day, celebrated on August 5, is all about embracing comfort, confidence, and self-expression—from cotton briefs to lacy lingerie and everything in between. It’s a light-hearted yet meaningful reminder that feeling good often starts with what’s underneath. Whether you're rocking boxers, thongs, bikinis, or going commando (no judgment here), today is the perfect excuse to refresh your top drawer or just appreciate your favorite pair. Brands often join the celebration with sales or giveaways, and it’s also a fun moment to break taboos and normalize conversations around body positivity and self-care. So go ahead—feel good, look good, and maybe even post a cheeky shoutout to your favorite underwear brand. You’re allowed to be playful with this one.
🩲 National Underwear Day Countdown
Thursday
5
August 2027
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National Underwear Day Timeline
1800s
Rise of the Undergarment
In the 1800s, underwear evolved from shapeless garments to more fitted and comfortable designs, paving the way for the modern iterations.
1920s
Introduction of Briefs
The brief style of men's underwear was first sold in 1925, offering a new level of comfort and convenience in underwear design.
1970
Arrival of Designer Lingerie
Designer lingerie came into existence in the 1970s with brands like Victoria's Secret emerging, adding a touch of luxury to everyday underwear.
1987
Underwear Models Make Waves
The trend of famous faces endorsing underwear brands became popular in the late 1980s, with models like Mark Wahlberg for Calvin Klein leading the way.
2003
National Underwear Day Inception
Created in 2003, National Underwear Day was established to have fun and promote body positivity through the celebration of underwear.
Now
Body Positivity Movement
In recent years, the focus has shifted towards promoting diverse body types and inclusivity in the underwear industry, reflective of the larger societal movement towards body positivity.
How to Celebrate National Underwear Day
1
Organize an underwear parade.
Gather your friends and neighbors for a festive underwear parade. Dress up in your most outrageous underwear ensembles and march down the street to celebrate this special day.
2
Host an underwear swap.
Invite your friends over for a clothing swap, but make it just for underwear. Have everyone bring their gently used, clean underwear and exchange it with others. This is a fun way to get new styles and colors, while helping out the environment by reusing items.
3
Make an underwear art piece.
Take some old or unused underwear and turn it into an art piece. You can use fabric markers or thread to create colorful designs or you can even make a collage from various pieces of fabric. Get creative and make something unique to honor National Underwear Day.
4
Go commando.
If you're feeling adventurous, consider going commando on National Underwear Day. For one day, go without any type of undergarment to celebrate the holiday in style!
5
Throw an underwear party.
Invite your closest friends over for an unforgettable night of fun! Ask everyone to wear their favorite pair of undies and have games and activities that revolve around everyone's favorite undergarment.
Why We Love National Underwear Day
A
It's a day to celebrate yourself
National Underwear Day is a great reminder to take care of yourself and appreciate your body. It's a chance to treat yourself to new underwear, give it time to air out (so important!), or simply try on some new styles that make you feel good!
B
It's a day to remember self care
When was the last time you replaced all of your bras or underwear? National Underwear Day is a perfect opportunity to ask yourself if you have enough pieces in rotation, check for staining or wear and tear, and see if there are any holes. Taking the time to assess your wardrobe can help keep you feeling clean, healthy and comfortable throughout the year!
C
It's an excuse to shop
Sometimes we need a little push to motivate us to get shopping. National Underwear Day gives us exactly that - an excuse to pamper ourselves with some new lingerie or simply pick up one item that adds fun and confidence into our day-to-day lives. So go ahead, indulge and show off your stuff!
Frequently Asked Questions
When is National Underwear Day?
National Underwear Day is celebrated annually on August 5th, It's the perfect time to refresh your drawer, appreciate your favorite pair, or even go bold and post a fashion-forward fit, and in 2027, it falls on a Thursday.
What is National Underwear Day really about?
It’s a day to celebrate all things underwear—comfort, confidence, and self-expression. It encourages body positivity, highlights the importance of well-fitting garments, and even gets brands involved with fun promotions.
Who started National Underwear Day?
It was created by Freshpair, an underwear retailer, in 2003 to promote body positivity and normalize talking about undergarments. Since then, it’s grown into a fun and empowering awareness day.
Is it weird to celebrate underwear?
Not at all! Underwear is a part of daily life, and celebrating it helps break stigmas, promote self-care, and even highlight the importance of body confidence and good fit.
How can I celebrate National Underwear Day?
Try refreshing your underwear collection, supporting an inclusive brand, or simply appreciating how a great pair makes you feel. Some even post fun outfit pics or participate in themed challenges.
Are there any discounts on this day?
Yes! Many underwear brands offer special sales, bundle deals, or free shipping around August 5. It’s a great time to shop smart and treat yourself to high-quality basics.
Is this holiday gender-inclusive?
Absolutely. National Underwear Day celebrates all body types, genders, and identities. Everyone deserves to feel confident and supported in what they wear—regardless of style or label.
What are the most popular types of underwear in the U.S.?
Briefs, boxers, boxer briefs, thongs, hipsters, and boyshorts are all common favorites. Fabric choice matters too—cotton, modal, bamboo, and lace each offer unique comfort and style.
What’s the importance of wearing the right size underwear?
Wearing the wrong size can cause chafing, discomfort, or even affect posture. A properly fitted pair supports your movement and boosts your confidence throughout the day.
Is underwear really connected to confidence?
Yes—feeling secure and comfortable in what you're wearing underneath impacts how you move, sit, stand, and even engage socially. It’s a small layer with big influence.
Can I go commando on National Underwear Day?
Sure! If that’s your vibe, go for it. The day is more about choice, comfort, and empowerment than following rules. Just maybe skip it with jeans. 😉
What hashtags should I use to join the celebration?
Use fun and trending tags like #NationalUnderwearDay, #UnderwearConfidence, #FreshFitFeels, or #DrawerRefresh to connect with others and explore how people express themselves.
Top Emojis for National Underwear Day
🩲
Briefs
It’s the perfect symbol to represent all styles of underwear in a playful, inclusive way. From boxers to briefs, this emoji adds humor and lightness to a day that’s all about feeling comfy and confident.
✨
Sparkles
This emoji adds a sparkle of self-love. Underwear isn’t just about fabric—it’s about how it makes you feel. Whether under your suit or sweats, that inner glow matters. Today, wear what makes you feel fantastic.
😄
Smiling Face with Open Mouth
When you're wearing underwear that fits well and feels good, it shows. This cheerful emoji is a nod to that light, confident feeling of being supported (literally and emotionally) in your own skin.
National Underwear Day Dates
Year
Date
Day
2026
Aug 5
Wednesday
2027
Aug 5
Thursday
2028
Aug 5
Saturday
2029
Aug 5
Sunday
2030
Aug 5
Monday
